Abhishek D. Deshmane

Abhishek Deshmane | IESE Business School

Abhishek is a PhD candidate in the Production, Technology and Operations Management Department. His research agenda is to employ principles from Operations Management towards building robust strategies for effective and sustainable management of cultural industries. He is engaged in addressing questions pertaining to sequential expriences and innovation within cultural industries.

You can find out more about his research on his personal website.

Abhishek will be on the 2022-2023 job market.


Come Together, Right Now: An Empirical Study of Collaborations in the Music Industry, with Martínez de Albéniz, V. Under Review at Management Science.


Working Papers
Play It Again, Sam? The Impact of Artist Innovation on Success in the Music Industry, with Martínez de Albéniz, V. Reject and resubmit at Management Science.

Riding the Gravy ‘Trend’? Bandwagon Effect Vs. Conspicuous Adoption of Music in User-Generated Content, with Barriola, X. Major revision at M&SOM

Designing Layouts for Sequential Experiences: Application to Cultural Institutions, with Aouad, A. and Martínez de Albéniz, V. Under review at Management Science.


Works in Progress
Keep It or Skip It? An Empirical Study of Sequential Music Consumption with Reference Effects, with Askin, N. and Kim, K.

Scheduling Experiences: The Effects of Affect Infusion and Adaptation, with Martínez de Albéniz, V. and Roels, G.

Cultural institutions: The Effect of Physical and Digital Layouts on Visitor Experience, with Aouad A. and Martínez de Albéniz, V.


Abhishek D. Deshmane

PhD Candidate

Academic Area

Production, Technology, and Operations Management

Dissertation Director

Prof. Víctor Martínez de Albéniz


• MS in Industrial Engineering (Pennsylvania State University)
• BE in Mechanical Engineering (University of Pune)

Research Interests

Sequential Experiences
Innovation and Diffusion of Cultural Products
Cultural Operations
Behavioural Operations

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