Alice Mascena is a PhD Candidate at IESE, currently part of the MRM program. She has been interested in dual purpose and hybrid organizations, in particular those that combine elements of business and social impact. She is presently researching Impact investment funds in Europe. Prior to her academic career, Alice worked as a research executive in a multinational public opinion and market research company, and has experience in marketing consulting for nonprofit organizations.
Alice Mascena BarbosaMRM student
Academic AreaStrategic Management
Dissertation DirectorProf. Fabrizio Ferraro
• MA in Anthropology: Advanced Research and Social Intervention at UAB (Universitat Autònoma de Barcelona)
• BS in Marketing at ESPM (Escola Superior de Propaganda e Marketing, Brazil)
Social Entrepreneurship, Social Economy, Impact Investing , Institutional Theory, Hybrid Organizations